Fiona's background, how she came to floristry and what influences her and defines her style of floral design 

Fiona Pickles - Floral Artist

Dressing River Cottage - image Nicola Dixon

Dressing River Cottage - image Nicola Dixon

Thoughtful and considered designs, styled and created by Fiona Pickles.

Fiona's work has diversified over the years and she finds herself in a unique position, specialising in designing large scale, foam-free floral installations, land art and floral sculpture, working with beautiful gardens or stately homes, as well as passing on her knowledge to other florists and creatives with classes, retreats and intimate one-to-one tuition  

Based in West Yorkshire in the UK, Fiona works around the country and internationally, designing and styling florals and floral installations for private commissions and editorial work .  She has moved almost totally away from weddings, unless of course it fits in with all of the above!

Internationally acclaimed and widely published, Fiona's work stops you in your tracks for it’s dramatic impact. It is instantly recognisable for it's wild untamed beauty, it's natural, grounded design and for looking like it has been pulled straight out of a Dutch masters painting.

When not designing huge floral creations, Fiona can be found working in her beloved garden, ably assisted by her three rescue dogs, Oscar, Ruby and Flo.


Fiona featured on the first of brand guru, Fiona Humberstone's podcasts (aka The Brand Stylist) - listen here

She also appeared on the Botanical Brouhaha podcast in January 2018, talking about her business, how she got into floristry and changes to the business along the way.  Listen by clicking on the link below.

Image - Belle and Beau

Image - Belle and Beau


Fiona is recognised as one of the leading floral designers in the UK. Featured globally, she has appeared in Harper’s Bazaar US, British Vogue, Elle Decoration and was listed by The Telegraph as one of the Top 20 creative florists in the country as well as most of the international wedding blogs including Magnolia Rouge and Wedding Sparrow

She is utterly absorbed by the seasons and everything she does is led by what is available naturally. She can see beauty in the most 'ordinary' of things, a single lichen covered twig, a moss covered stone wall, a blossom tree in an untended hedge, a wild dog rose scrambling through a ruined building. These tiny details, that many would not give a second glance, are what provide the inspiration for Fiona's designs.  

above - Land Art at Harewood House. Images Fiona Pickles

Creating pieces of floral art, she uses flowers that are lovingly grown, tended and picked in her West Yorkshire gardens or foraged locally, as well as from her army of local growers and further afield if required.

Fiona is a leading advocate for British flowers and was among some of the first florists to embrace this rapidly burgeoning side of floristry. She embraces (and teaches) foam free floristry (floral foam is a single use plastic which doesn’t break down and the residue left behind is a mass of micro-plastics that gets flushed daily into our waterways)

The above installations at Harewood House were created entirely from discarded plants from the gardens and wider estate, foraged branches and logs and faded and dried seed-heads, meaning they fitted their setting perfectly.

Teaching how to make a foam-free mantlepiece design -image Belle and Beau

Teaching how to make a foam-free mantlepiece design -image Belle and Beau


Fiona studied Print and her first job was at a large financial printers in Spitalfields, London. She relocated to Yorkshire with her husband to work in a Fine Art printers, where her clients included some of the top London based Design & Advertising agencies. Dealing with minute colour corrections on a daily basis gave Fiona an exquisite eye for colour, she understands fine colour nuances, how they blend & tone and she now draws directly on this experience in all her creations. 

Fiona established her business in 2005.  After much deliberation over the name, she finally settled on Firenza, a form of the Italian name for Florence, which was her maternal grandmother's name.  

Fiona gradually built up a reputation and became one of the top wedding florists in Yorkshire and beyond but has since honed her style to become what she is today.

Study nature, love nature, stay close to nature. It will never fail you
— Frank Lloyd Wright