Fiona's background, how she came to floristry and what influences her and defines her style of floral design 

Fiona Pickles - Floral Artist

Assymetric urn design
Dressing the entrance to River Cottage Image Nicola Dixon Photography


Thoughtful and considered designs, styled and created by Fiona Pickles.

Fiona is recognised as one of the leading floral designers in the UK. Featured globally, she has appeared in British Vogue, Elle Decoration and was listed by The Telegraph as one of the Top 20 creative florists in the country as well as most of the international wedding blogs including Magnolia Rouge and Wedding Sparrow

She is utterly absorbed by the seasons and everything she does is led by what is available naturally. She can see beauty in the most 'ordinary' of things, a single lichen covered twig, a moss covered stone wall, a blossom tree in an untended hedge, a wild dog rose scrambling through a ruined building. These tiny details, that many would not give a second glance, are what provide the inspiration for Fiona's designs.  

 Creating pieces of floral art, she uses flowers that are lovingly grown, tended and picked in her West Yorkshire gardens or foraged locally, as well as from her army of back up local growers and further afield if required.

Fiona is a leading advocate for British flowers and was among some of the first florists to embrace this rapidly burgeoning side of floristry.


Fiona researching


Fiona studied Print and her first job was at a financial printers in London. She relocated to work in a Yorkshire Fine Art printers, where her clients included some of the top London based Design & Advertising agencies. Dealing with minute colour corrections on a daily basis gave Fiona an exquisite eye for colour, she understands fine colour nuances, how they blend & tone and she draws directly on this experience in all her creations. 

Fiona established her business in 2005.  After much deliberation over the name, she finally settled on Firenza, a form of the Italian name for Florence, which was her maternal grandmother's name.  

Fiona gradually built up a reputation and became one of the top wedding florists in Yorkshire and beyond.

Fiona at home with two of her dogs


Fiona's work has diversified and designing large installations and pieces of floral art is what Fiona loves best, especially if this can be within a beautiful garden or stately home. 

Still based in West Yorkshire, UK, Fiona works around the country and internationally, designing and styling florals and floral installations for private commissions as well as  weddings and editorial work .  

Fiona also loves to pass on her knowledge to other florists and creatives and holds group classes as well as intimate one-to-one tuition  

Internationally acclaimed and widely published, Fiona's work stops you in your tracks for it’s dramatic impact, it is instantly recognisable for it's wild untamed beauty, it's natural, grounded design and for looking like it has been pulled straight out of a Dutch masters painting.

When not working Fiona can be found in her beloved garden, or with her three rescue dogs, Oscar, Ruby and Flo.


Fiona featured on the first of brand guru, Fiona Humberstone's podcasts (aka The Brand Stylist) - listen here

She also appeared on the Botanical Brouhaha podcast in January 2018, talking about her business, how she got into floristry and changes to the business along the way.  Listen by clicking on the link below.

Study nature, love nature, stay close to nature. It will never fail you
— Frank Lloyd Wright